Hello!
My name is Alyona and I am the founder of the VERY WORRY brand.
Jeans have been my love and passion since childhood, because when I was a teenager, denim was the most desirable item in every kids wardrobe.
When I got my first pair of jeans, I fell madly in love with them. And after holes were made in her knees, I didn't throw them away. I cut off the lower part and knit it with knitting needles. No one had such a thing! I liked the feeling of being unique and not like everyone else.
This idea formed the basis of my brand.
We are a workshop of caring people who create unisex clothes by upcycling - sewing new items of clothing from existing ones.
None of the models are repeated! Because it is impossible.
Our products are a stylish addition to basic things. By adding any item from the brand's products, you get a complete look.
Why are these clothes timeless?
- The basic material we work with – denim – is with us forever.
- We reproduce classic/timeless clothing models in denim. We combine together the unusual, incompatible, not obvious at first sight. This is a fresher history of your wardrobe.
- We do not follow trends. This is an outdated and ungrateful story, because one of the largest industries in the world works to generate trends. Instead, we emphasize a person's personal style.
- Upcycling has mainstream ambitions. It marks its connoisseurs as sustainably stylish. It "breaks" the usual way of consumption and creates new rules of the game in the garment world.
- Any the only one thing in the world defaultly is not a subject of fashionable-unfashionable evaluations. It’s unique, unrepeatable, like every person on the planet.